Today while I was on the treadmill concentrating on my workout I happened to glance at one of the TV screens in front of me and lo and behold there it was, the absurdity of advertisement. First of all I am a big advocate of exercising with focus, so no books, TV, magazines at the gym please. It is known that concentrating on your workout increases your results dramatically, but back to the ad.
There is this new product for weight loss in powder form and the ad claims that by sprinkling some on your meal will help you lose weight but the peculiar image that made me laugh and shake my head was that this (off course) beautiful woman that doesn’t need to lose any weight at all since she is most likely a model, was using the product dusting a perfect salad.
You see what is wrong with this picture. The true ad should have been an overweight person using it on a cheese burger and fries because if you eat salads like shown in the commercial, there is no need of extra help, the weight melts away like magic. Our bodies are genetically balanced to be healthy if taken care of.
So everyday we are bombarded with false advertisement like the one on the left claiming that drinking milk makes you lose weight, a campaign that was pulled after the petition filed by PCRM (Physicians Committee for Responsible Medicine) with the Federal Trade Commission (FTC) in 2005.
There are no magic pills that do the work for us, it is only up to us to make the right choices, love ourselves and feel great all the time. No wonder the FTC and FDA fine companies all the time for false advertisement.
Some sites to help understand the false claims are: